Guide · Account access

How to add a user to Google Ads and give your agency access

For the person who owns the ads account and has never opened its settings. You send one invitation, or accept one request, and you only do it once.

The steps ↓

Short answer: sign in to Google Ads with the Google account that owns your ads account. Open Admin, then Access and security, select the plus button, type your agency’s email, choose Admin and send the invitation. If your agency works from a manager account, open the Managers tab instead and accept its link request.

Which Google account do I sign in with?

The one you used to create your Google Ads account. On the Google Ads homepage, select Sign in at the top right, then enter that email and its password.

If Google takes you to a sign-up page, the account you used has no Google Ads account behind it. Sign out and try the other address you use. If you have more than one Google Ads account, select your profile image at the top right and pick the one your agency will run.

Source: Google Ads Help, Sign in to Google Ads, read on 7 November 2026.

How do I invite my agency?

Open the Admin menu and select Access and security.
Select the plus button.
Type the email your agency gave you. One person, one email: not a shared agency address.
Choose the access level. If the agency runs the account for you, choose Admin.
Select Send invitation.

The person you invited gets an email and accepts it from the link inside. Google tells you in the account when they do. To cancel an invitation, select Revoke in the Actions column.

Google may ask you to confirm with a passkey first: adding a user is one of the sensitive actions on its list, and that check is reaching advertisers gradually.

Sources: Google Ads Help, Manage access to your Google Ads account and Use a passkey to complete sensitive actions, both read on 7 November 2026.

Stuck on a screen? Email me what you see, and I will tell you which button to press

How long does the invitation last?

20 days. After that it expires, nobody can accept it, and you have to send a new one. Google’s help page for account owners does not give the number. It is in its reference for developers: “Invitations expire 20 days after creation” (Google Ads API, read on 7 November 2026).

So the easy way is to send it while your agency is on a call with you, and ask them to accept before you hang up.

What I don’t know is whether the 20 days will change, since the number is not on the page account owners read. Menu names also move from time to time. If a step does not match your screen, email me what you see.

What if my agency sent a request from a manager account?

A manager account is the account an agency uses to run all its clients from one place. Instead of inviting a person, it sends your account a link request.

Sign in, open the Admin menu and select Access and security.
Select the Managers tab.
Under Link request, find your agency’s manager account.
In the Actions column, select Accept and follow the steps on the page.

Only someone with Admin access to your account can accept it. Source: Google Ads Help, Link accounts to your manager accounts, read on 7 November 2026.

No request in the Managers tab? Email me what you see there, and I will tell you where to look

Why does my agency ask for Admin and not Standard?

Standard edits every campaign. It cannot add a payment method, give anyone else access, link Google Analytics or accept a manager account. Those are the jobs that come up without warning, and with Standard your agency has to come back to you for each one.

Admin is the level I ask every client for. The full table of what each level can do is in my guide to Google Ads access levels.

A message the agency can copy and send

If you run the account, send this to your client with the link to this page:

Hi [name], to run your Google Ads I need Admin access to the account. It is one invitation from your side:

1. Sign in to Google Ads with the account that owns your ads.
2. Admin, then Access and security, then the plus button.
3. My email: [your email]. Level: Admin. Send invitation.

The invitation expires after 20 days, so it is easiest to do it together on a call. Every step is here: https://climentmedia.com/learn/google-ads-access-levels/give-access/

Questions clients ask before they send it

Do I have to give my agency my password?

No. You invite your agency’s own email, and each person signs in with their own Google account. Google asks every invited user to have a Google account, or to create one.

Can I take the access back later?

Yes, at any time. Open Admin, then Access and security, find the user and select Remove access in the Actions column. On the same screen you can change a level from the Access level column.

What if Google does not let me invite anyone?

Then your own access is below Admin. Only Admin can invite someone as Admin, change levels or cancel invitations. Ask whoever has Admin on the account, often the person who created it, to send the invitation or to make you Admin first.

Who wrote this

I’m Manu. I’m a media buyer, and I built Climent Ads Assistant because no ads software I paid for was worth it. It reads Meta, Google Ads, GA4 and Search Console one client at a time, and changes a campaign only through a proposal that a person signs in the product.

Ask me about Climent Ads See Climent Ads Assistant Say hello

Climent Ads is in private beta: accounts join one at a time. Email me and I will tell you if yours can join now.