Paid media · Utrecht · agency first, software second
I run paid media for agencies and the people who own them, and I build the software I could not buy. Eight years inside ad accounts, €1.3M+ in managed spend, and the mistakes that paid for both.
Agency or software company? Both, and in that order. The client work pays the bills and taught me what was missing. The console I built runs on my own client accounts before anybody else’s.
Hiring a media buyer? Keep delivery moving while you do. Being built now: you’ll connect one ad account and see what your team should look at first, and why.
What it reads
The numbers never agree across platforms, and reconciling them by hand is the job nobody's Monday has room for. This is the part to hand over first.
Campaigns, creatives and delivery, and what actually changed since last week.
Search terms, budgets and the change history nobody reads until something breaks.
Traffic and conversions, reconciled against what the ad platforms claim.
The organic side of the same question, so paid isn't judged in a vacuum.
How it works
Climent Ads Assistant is the platform I build and run. It connects to Meta and to the Google ecosystem: Google Ads, Google Analytics and Search Console. With the smallest set of permissions the job needs, and only for the accounts you point it at. Once a day it exports one closed day of performance data. That becomes the reporting, measurement and benchmarks I go through with clients.
Climent Ads Assistant works out what it would change and shows you first. It requests the minimum scopes the job needs, and nothing reaches your account until you approve it. There is no mode where it decides on its own and tells you afterwards.
Data is imported once per day (closed day) into private infrastructure I run. No continuous polling of your accounts, no surprise API usage.
Account identifiers are stored as internal references, access is operator-approved, and how the data is handled is written down in the privacy policy and the data-deletion process.
Get the Capacity Check link when it opens
Being built now. You’ll connect one ad account and see what your team should look at first, and why. The free audit it replaces is closed.
Clients
Expert Pericial, legal services: 104 leads at €6.73 on €699.44 of spend, cost per lead falling month after month while the quality of those leads went up. That is one account, and it is the one with figures we can stand behind rather than the biggest.
The other three said nothing with a number in it at all. After a while that stopped looking like a gap and started looking like the finding. What people notice is not the reporting, it is somebody actually reading the account. Their words:
There has been a substantial change in our work. We have had far more leads, they are doing a great job with our landing pages… very attentive and always extremely available.
He got deeply involved to help us get the best leads and to understand our product in depth, and what we wanted to say to our clients.
Someone who is on it, who has helped me through the whole process… I have increased my revenue and my number of clients. They explain every step to you.
Built and run by Manuel Climent in Utrecht. Eight years inside ad accounts, €1.3M+ in managed spend, and the mistakes that paid for this tool.
Straight answers
Both, and in that order. I run paid media for clients: that is the part that pays the bills, and the part that taught me what was missing. The software is what I built because I wanted it and could not buy it, and it now runs on my own client accounts before anybody else’s. If you only want one of the two, that is fine: the agency side and the console stand on their own.
Only what you sign. It reads, it reports, it works out what it would change, and then it waits for you: a campaign changes only through a proposal that a person signs in the product. That is a design decision, not a feature I have not built yet. It is the reason the whole thing exists: the platform already knows how to target. What it does not know is your margin, your capacity, or which lead was worth having.
No, and the reverse is also true: you can self-host the console and never speak to me again. It is open source and it runs on your machine. What you are paying for when you hire the agency is the reading and the decisions, not access to a dashboard.
Today, with the open-source demo, which runs on synthetic data. The free audit is closed: we are rebuilding it as the Paid Media Capacity Check, where you connect one ad account and see what your team should look at first, and why.
Contact
No forms, no chatbots, no calendar widgets. Just email me. I read everything.