Meta Ads · Google Ads · Utrecht
AI PPC management
The platform ate campaign building. What is left worth paying for is someone reading the account properly, and that is the part almost nobody has time to do.
Climent Media manages Meta Ads and Google Ads for companies already spending, from Utrecht. The difference is not a bigger team: it is that the reading is automated and the judgement is not. The same person who audits your account is the one running it, and the software doing the reading is ours.
What that actually means week to week
- Meta, Google Ads, GA4 and Search Console read together, not one tab at a time.
- What changed since last week, in writing, before the call rather than during it.
- Recommendations you can decline. Nothing runs on the account without your yes.
What the platform already does for you
For years the billable work was building the campaign: the tight structure, the bid tweaks, the Thursday budget shift. Smart bidding and Advantage+ took most of that.
So the honest question before hiring anyone is not who builds my campaigns. It is who looks at what happened afterwards and decides what to do. That is where the difference still lives, and it is the job with no owner: launching has one, reporting has a deadline, and looking back to check whether last month's call was right fits into nobody's Monday.
One account, with the numbers on it
Expert Pericial, legal services in Spain: 104 leads at €6.73 on €699.44 of spend, cost per lead falling month after month while the quality of those leads went up. 42 of them from Meta, at 7.88% conversion. Modest money, read properly.
That is one account and we are showing it because it is the one with figures we can stand behind, not because it is the biggest. The rest of what clients say has no numbers in it at all, and after a while that stopped looking like a gap and started looking like the finding.
The other three said nothing with a number in it at all, and after a while that stopped looking like a gap and started looking like the finding. Their words, not ours:
There has been a substantial change in our work. We have had far more leads, they are doing a great job with our landing pages… very attentive and always extremely available.
He got deeply involved to help us get the best leads and to understand our product in depth, and what we wanted to say to our clients.
Someone who is on it, who has helped me through the whole process… I have increased my revenue and my number of clients. They explain every step to you.
What kind of agency this is
There are agencies of twenty people and agencies of one. I am not going to argue mine is better in the abstract. It depends, and it depends on specifics:
| Agency with a team | This one | |
|---|---|---|
| Who touches your account | Usually a junior, supervised | The person who sold it, and who audits it |
| Capacity | Scales. They can carry many accounts | Limited. Not every account gets taken on |
| If you need creative, video and web | The agency. They have the team | Not covered. Said plainly rather than fudged |
| If the problem is nobody reads the account | Depends who you get | Here. That is literally the job |
| Risk if the key person leaves | Low, there is a team | Real. It is the risk of this model |
If what you need is production volume, hire the bigger agency. I mean that; it is the right answer and it costs me nothing to say.
How the first months actually go
The first weeks, we are going to be a nuisance
You are hiring this out so you can stop thinking about it. The only way that ends well is if you think about it hard for about six weeks first: what a good lead looks like to you, which of last month's closed, which ones ate a morning and went nowhere. That does not come out of the ad platform, and nobody can invent it for you.
We go and find the truth about lead quality
Most of the time there is no CRM access, no clean conversion event and no way to see what happened after the form. That is normal, and it is not an excuse - it means the answer gets pieced together from what you do have: your calendar, your invoices, and what whoever answers the phone remembers about the last twenty.
The account gets pointed at the leads that closed, not the cheap ones
Cost per lead is the easiest number to move and the easiest to fool yourself with. Once we know which leads turned into money, the account is optimised toward those - and the cheap ones you never wanted stop counting as a win, which usually makes the headline number look worse before it looks better.
Then we go quiet, and that is the whole point
By the third or fourth month the loop is short: you say you need more of this and less of that, and we adjust. That is what you were buying in the first place. Skipping step one gets you here faster and loses the account by month three, which is the part nobody puts in the proposal.
The software is ours, and it is open
Alongside running accounts I build Climent Ads Assistant, the console that does the reading. It is Apache-2.0 and you can read the code. It reads on a schedule and proposes; anything that would change your account waits for approval first.
I built it because I needed it. Looking back is the step everyone skips, and automating the reading was the only way to make it happen every week instead of whenever there was room.
If you want me to look at it
Send me what you spend monthly and on which platforms. If it does not fit, you get told. If the volume does not justify outside management, you get told that too.
FAQ
Is this an agency or a freelancer?
A company, run by one person: Climent Media, registered in Utrecht. In practice that means you get the operator rather than an account manager, and that capacity is limited. Both of those are real, and which one matters more depends on what you need.
What is the minimum spend?
None published. Below a certain spend the fixed cost of outside management eats the improvement it can produce, so it is looked at case by case. If yours is one of those, you get told in the first email rather than after an invoice.
Does the software touch my campaigns?
Not without you. It reads Meta, Google Ads, GA4 and Search Console and reports on them. Anything it would change is proposed first and waits for approval. That is a design decision, not a limitation of the current build.
Who owns the accounts?
You do. Accounts stay in your name and access is yours, always. Accounts opened in the agency's name are the mechanism by which people end up trapped, and it is not used here. The notice period is agreed in writing before starting.
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