12 Ad-Ops Skills for Claude

Skills, not a chatbot

One clever prompt helps once. A named skill is the same read-only check, run the same way, every week — so nothing gets missed on the fourth account when you’re tired. Same Claude everyone else has. The edge is the routine built around it.

Every skill below is read-only by design: it reads your exports or connected data, flags what it finds, and hands you the decision. None of them change a bid, a budget or a campaign.

The 12 skills

Wasted spend

• wasted-spend. Flags every search term above a spend threshold with zero conversions in the window, ranked by wasted spend — with a negative-or-fix call for each.
• placement-drain. Finds placements taking more than a few percent of spend at a CPA above account average. Shows spend, conversions and CPA per placement.

Search terms & keywords

• search-terms. Groups search terms into themes, flags the ones irrelevant to the product, and drafts a negative-keyword list split exact vs phrase — you approve before anything is added.

Creative that converts

• creative-fatigue. Flags creatives whose CTR dropped more than a set amount versus their first week while spend stayed flat. Ranks by spend at risk.
• rsa-gaps. Reviews headlines and descriptions against the product. Flags duplicates, missing benefits and any asset rated Low, and suggests replacements.

PMax & Shopping

• pmax-inputs. Audits the four inputs you actually control — audience signals, asset quality, the feed, conversion setup — and tells you which is weakest and why.

Meta & paid social

• audience-overlap. Reads your ad sets and their targeting and flags which are likely bidding against each other, with a consolidation suggestion.
• advantage-audit. Lists every Advantage+ / automation setting enabled on the account, what each one changes, and what to check on it weekly.

Measurement

• conversion-sanity. Reviews the conversion setup and flags anything double-counted, page-view-based, or duplicated across Meta / Google / GA4 that would inflate results.
• discrepancy-check. Compares platform-reported conversions against GA4 for the same window and explains the gap by attribution model before you call it a tracking bug.

Decision & reporting

• pacing-vs-goal. Given spend-to-date, budget and ROAS target, tells you whether you’re pacing over or under and what to change first.
• weekly-read. Writes your Monday read from the exports: what changed vs last week, what needs a decision, and what’s fine — in that order. If a source has no data, it says “no data” instead of estimating.

How the copilot runs them

Think of it as one operator with a checklist, not a bot with the keys. A lead pass reads across your connected accounts; each skill is a focused sub-check that looks at one thing and reports back; the findings roll up into a single weekly read you approve. Read-only end to end — nothing acts without you.

• What’s live today. The weekly read (the reporting piece) is the one skill we run in production right now. It reads Meta and Google and writes the summary — and when a source hasn’t settled, it says so instead of inventing a number.
• What you run yourself. Every skill above is also a prompt you can paste into Claude or ChatGPT with your own exports, free, today. No tool required.
• What’s honest roadmap. The rest — running all twelve on a schedule across every account — is what we’re building in the open. Read-only stays the rule: it flags, you decide.