Ad operations · Wasted spend
The Ad Account Leak Check
A guide tells you what’s possible. It won’t tell you where your budget leaked this week. So here’s the operator’s version: a weekly check that reads your accounts and points at the waste. You decide what to cut.
Where budget quietly dies
Most accounts bleed 20–30% on things the dashboard doesn’t put in front of you: search terms that convert nobody, audiences bidding against each other, a creative that fatigued three days ago. None of it is hidden. It’s just spread across Meta, Google and GA4, so you never see it in one glance.
A bigger budget doesn’t fix that. It just funds it at scale. The edge isn’t more money — it’s a faster, cleaner read of where the current money is going.
How the check works
- 1. Read. The AI goes through Meta and Google together, every account, once a week. Read-only — it never touches a campaign.
- 2. Flag. It surfaces the leaks and what changed. When a source has no data, it says so instead of inventing a number.
- 3. Decide. You get a short list. Cut, keep, or test — the call is yours, because the client context lives in your head.
The 7 places budget leaks most
- Search terms converting nobody
- Audiences overlapping and bidding against each other
- Creative fatigue before it tanks the account
- Budget pacing off the goal
- Placements quietly eating spend
- Missing or thin negatives
- Conversion tracking that drifted
Want us to run this on your accounts?
We set up the weekly leak check around your accounts — the read, the flags, the cut/keep/test format. You keep every decision. No pitch. Tell us how many accounts you run.